In our 2nd podcast, Antonia Wade Global CMO PWC shares her thoughts on how to get the value of B2B marketing to be better understood – from getting objective results to training teams to have the moral courage, data authority and commercial acumen to drive home the reason why.  No more excuses B2B.

In our 2nd podcast, Antonia Wade Global CMO PWC shares her thoughts on how to get the value of B2B marketing to be better understood – from getting objective results to training teams to have the moral courage, data authority and commercial acumen to drive home the reason why. No more excuses B2B.

The Challengers Podcast From VCCP Business: Antonia Wade

VCCP is the global challenger network for challenger brands. We create enduring brand platforms that deliver value for our client's businesses and enable diverse creative ideas of exceptional quality. Our clients are the world’s most recognisable challenger brands, including Google, White Claw, Cadbury, Virgin Media O2, Cathay Pacific and Canon.

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The Challengers Podcast From VCCP Business: Antonia Wade

The Challengers Podcast From VCCP Business: Antonia Wade