In our first podcast, Pete Markey, CMO Boots expands on the most pressing B2B challenges including businesses that fail to make purpose real and embedded.  Hear his views on why B2B brands need to be braver and more confident.

In our first podcast, Pete Markey, CMO Boots expands on the most pressing B2B challenges including businesses that fail to make purpose real and embedded. Hear his views on why B2B brands need to be braver and more confident.

The Challengers Podcast From VCCP Business: Pete Markey

VCCP is the global challenger network for challenger brands. We create enduring brand platforms that deliver value for our client's businesses and enable diverse creative ideas of exceptional quality. Our clients are the world’s most recognisable challenger brands, including Google, White Claw, Cadbury, Virgin Media O2, Cathay Pacific and Canon.

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The Challengers Podcast From VCCP Business: Pete Markey

The Challengers Podcast From VCCP Business: Pete Markey