Finding the right domain at the right price can be challenging for businesses. As a result, they often resort to choosing misspelled brands.

New research reveals how brand-name misspellings impact consumer perception and identifies the types of misspellings that have the most detrimental effect. It also reveals how companies can improve perception when they choose a misspelled brand.

Leah Smith, one of the authors of the research, joins me today to talk about what she discovered and what companies should consider before opting for a misspelled brand name.

Also: Dirty Harry, animal domains, trademark alerts, and more.

Sponsor: Sav.com domain transfers