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Rocco D'Amico shares his journey into IT sales and the evolution of his business, Brass Valley, which specializes in decommissioning data centers and providing data security. The conversation touches on topics such as the shift from on-premises data centers to the cloud, the cyclical nature of technology, the depreciation of IT equipment, and the competition in the hardware industry. They also discuss the importance of continuous learning and reinventing oneself in the ever-changing IT landscape. The conversation covers topics such as cost reductions in software, recycling of electronics, and the importance of high reliability systems and learning from mistakes. The guests discuss how software prices seem inflated and how vendors often offer significant discounts. They also talk about the challenges and regulations surrounding the recycling of electronics, including the responsibility of major manufacturers to recycle their products. The conversation highlights the need for proper data destruction and the potential risks of data breaches. The guests also share insights on the implementation of high reliability practices in their businesses and the importance of communication and mentorship.

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