* Links are like nuclear waste. * Links have less value than before penguin. * PBNs no longer work. * Mentions have no value. * Relevant links are gold

Google are simply sending us a red herring by saying that we should stop focussing on links, so says James Brockbank. In this really enjoyable conversation, James shares some great examples of linkbuilding and gives his 6 point list for creating content that will get those valuable links.

Oh, and apparently, Kim Kardashian works less than a day to earn what the average Brit earns in a year !