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The Challenges of Going From Boxed Software To a Monthly Revenue Model While Protecting Cash
Sabrina Parsons is the CEO of Palo Alto Software, the company behind the best-selling business management software, LivePlan. Sabrina's father started it in 1994, and she took over leadership in 2007. Sabrina has overseen the company's transformative transition from a desktop software company to a cloud-based software company. She previously held leadership positions at Commtouch and Epinions and also founded a web consulting company.
In this episode…
Do you have a strategic business plan for your startup? Do you know its benefits and the risks associated with not having one?
A business plan is beneficial for all types of companies, whether small startups, mid-size, or large corporations. Plans help companies visualize future growth, prepare for contingencies, have a clear strategy roadmap, and assist in making critical decisions. This is why Sabrina Parsons made sure that she had a good plan when she changed her company's business model.
In this episode of the Skunkworks Podcast, Eric Bourget interviews Sabrina Parsons, the CEO of Palo Alto Software, about her strategies to transition her company from a boxed software model to a SaaS model. They discuss the benefits of having a business plan and the advantages of using training and content marketing to grow a business.
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By HalfSeriousSabrina Parsons is the CEO of Palo Alto Software, the company behind the best-selling business management software, LivePlan. Sabrina's father started it in 1994, and she took over leadership in 2007. Sabrina has overseen the company's transformative transition from a desktop software company to a cloud-based software company. She previously held leadership positions at Commtouch and Epinions and also founded a web consulting company.
In this episode…
Do you have a strategic business plan for your startup? Do you know its benefits and the risks associated with not having one?
A business plan is beneficial for all types of companies, whether small startups, mid-size, or large corporations. Plans help companies visualize future growth, prepare for contingencies, have a clear strategy roadmap, and assist in making critical decisions. This is why Sabrina Parsons made sure that she had a good plan when she changed her company's business model.
In this episode of the Skunkworks Podcast, Eric Bourget interviews Sabrina Parsons, the CEO of Palo Alto Software, about her strategies to transition her company from a boxed software model to a SaaS model. They discuss the benefits of having a business plan and the advantages of using training and content marketing to grow a business.