What is it like integrating and selling new top level domain names as a registrar? On today's podcast we talk with Tobias Sattler, the CIO for United Domains, a registrar with 1.6 million domains under management and around 10% of these in new TLDs. Tobias talks about some of the challenges his company faced onboarding new TLDs, dealing with different backend systems, handling premium domains and more. Given the headaches, you might be surprised by his response to the question if premium domains were worth it. Also: Merger time, .Boats, Wes Anderson's domain, a nice brandable sale and Whois.