Onboarding partners into your channel marketing management platform can be difficult. Partners are busy, they lack marketing expertise, they may have dozens of vendors trying to get them engaged, and they lack resources to pursue new activities. Poorly designed tools haven’t helped. In this podcast, we discuss the importance of having the right programs and the right tools for each of your different partner types, so the onboarding process is relevant to partners and proceeds in a logical, step-by-step manner.