In my experience, tech integration does not receive the appropriate attention on the front end of M&A deals. This leads to some real integration challenges. Putting a critical lens on the tech stack during the process will present opportunities for both parties to streamline systems and deliver a better client experience. My guests on this episode of The Resilient Advisor Podcast have published a new book to help financial advisors and firms navigate this process. Order Your Copy: The Financial Advisor M&A Guidebook (https://hifon.org/book/) My Guests: Greg Friedman is the CEO of Private Ocean, an innovative West Coast wealth management firm, and the founder of Junxure, a popular CRM platform for financial advisors. Connect on LinkedIn: https://www.linkedin.com/in/shaunkapusinski/ Shaun Kapusinski is the Director of Technology & Operations at Sequoia Financial Group and the Founder of HIFON. Since 2010, HIFON has quietly built the premier community of RIA Operations Professionals. Connect on LinkedIn: https://www.linkedin.com/in/greg-friedman-cfp/