Stop Selling Dental Treatment. Start Solving Patient Problems.
Get Nancy Kay Coy's Bestselling Book
Stop Selling Dammit
https://a.co/d/02tVl15z
Connect with Nancy Kay Coy
Website
https://nancykaycoy.com
Email
[email protected]
In this episode, Michael Kulwiec sits down with Nancy Kay Coy, author of Stop Selling Dammit: Why Alignment Wins, Trust Converts and Pressure Destroys Solid Deals, a Top New Release on Amazon, to discuss why traditional selling is no longer working in dentistry.
Nancy shares how dentists and dental teams can improve case acceptance by replacing pressure with clarity, trust, alignment, and better patient conversations. The discussion explores treatment presentation, patient affordability, clear aligner acceptance, patient lending, financial conversations, and why patients move forward when they feel understood instead of sold.
Nancy also shares insights from her 25+ years in patient financing and healthcare affordability, including her work as the author of the Finance Rx series, including Finance Rx: Patient Lending Done Right.
Nancy is available for podcast interviews, dental team training, speaking, and workshops based on the principles in Stop Selling Dammit and her work in patient affordability and financial conversation strategy.
Nancy Kay Coy also shares insights on:
Why dentists should stop selling and start solving
Building trust to improve case acceptance
How to confidently discuss treatment costs
Creating affordability strategies patients appreciate
Why every practice needs multiple financing options
The importance of private financial conversations
Common compliance mistakes dental practices make
How treatment coordinators improve patient experiences
Creating consistent financial communication across your team
How Fin Verified helps practices improve compliance and reduce risk
Why patient dignity should always come first
The future of AI and patient financing in dentistry
Whether you're a dentist, office manager, treatment coordinator, or practice owner, this episode provides practical strategies for improving patient communication, increasing treatment acceptance, and creating a more trustworthy, patient-centered dental practice.
Timestamps
0:00 – Why Dentists Need to Stop Selling Treatment
1:03 – Introduction to Nancy Kay Coy
3:57 – Why Trust Converts More Patients
7:37 – The Right Way to Discuss Treatment Costs
13:32 – Creating an Affordability Strategy
17:33 – Protecting Patient Privacy During Financial Conversations
21:20 – How Top Practices Present Treatment Fees
24:03 – The Role of Treatment Coordinators
29:30 – Building Better Financing Systems
37:23 – Introducing Fin Verified
43:26 – Compliance, AI & The Future of Patient Financing
50:36 – Final Advice for Dental Practices
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