Tectonic size shifts are in motion in digital marketing, forcing brands to be more nimble. Your marketing mix will be called into question in the next year and you will need to be ready to change.

Jeremy LaDuque, VP of National Brands at Surefire Local and Jon Carlston, VP of Brand Development at FranConnect discuss what franchise marketers need to know about the ever-changing digital landscape.

Highlights include:

- Which channels are you using most effectively?

- How do you allocate your marketing budget across search, paid, directories, social, voice?

- Have you analyzed whether each of these channels is carrying its weight?

- Where do you get the most ROI?