Welcome to Digital Marketing Masterclass, featuring our special guest, Christine Gritmon, a personal brand consultant, to discuss various topics related to personal branding and marketing. Christine shares her background as a journalist and how she transitioned into using social media for personal branding and helping small businesses with their social media strategies. She talks about her podcast and how it evolved into a show focused on branding, accompanied by a Twitter chat called "Chat About Brand." The conversation delves into the importance of personal branding for business leaders and the accelerated growth of personal branding in 2020. They also touch on the significance of consistency in content creation, optimizing content for different platforms, and the evolving dynamics of personal branding in relation to brands. Christine emphasizes the value of building a strong personal brand and highlights the need for differentiation in the age of AI.