Moburst Co-Founder and COO Lior Eldan shares his journey and mission to turn mobile marketing into a science. Breaking through the noise in a crowded 5 million apps market requires more than just great technology, it requires seeing what others miss. His approach to leadership challenges conventional command- and-control thinking. "The job of the leader isn't necessarily to have all the answers, but to create an environment where the right answers can emerge." It's about working smart, not just hard and seeing the difference between activity and impact. AI isn't a threat, it's an enabler. "This has an opportunity to be a net good for society."