Karl spoke to Richard Stevens, President of ChannelAssist and they covered the subject of maximizing energy and influence of all your channel reps.

Every channel rep you have selling your product has the ability to sell your product, but they also have the ability to sell other products that may distract them from focusing on yours.

By introducing programs into the mix that educate them and engage them you increase your probability of selling more, and increasing your revenue.

In this segment, Richard  covers some of the key things you should think about.