In this episode of The Channel Surfers, John McCabe and Jeff Lennon sit down with Jared Fuller — Co-Founder of nearbound.com, host of PartnerUp, and a leading voice in the partnerships ecosystem.

Jared brings the heat as we dive into:

• Why the traditional channel mindset is outdated

• The evolution from channel to ecosystem

• How “nearbound” is shaping the future of go-to-market

• What most companies get wrong about partner strategy

• And why trust is the new currency in sales

Whether you’re a seasoned channel leader or just starting your partnerships journey, this episode is packed with insights, frameworks, and real talk about what it takes to win with and through partners in today’s landscape.

🎧 Tune in and get ready to think bigger, broader, and more collaboratively.

#ChannelSurfers #Partnerships #Nearbound #Ecosystem #JaredFuller

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