In this episode of Talks on Mobility, Oscar Smith Diamante is joined by Jan Harmen Akkerman (MoveYou), Marek Gutt-Mostowy (Wilbert by EUROLOOP), and Jorrit Berkhout (Virta). Together, they unpack how innovative business models, technology, and customer-centric approaches are shaping the next era of e-mobility services. The discussion touches on building hybrid fueling networks, bridging the gap between EV charging and retail convenience, and the crucial role of smart software in making e-mobility reliable, profitable, and engaging for customers.