I’m working on promoting my book, which is what I’m supposed to be doing right now instead of writing this. And I keep getting the same question.

What about the God thing?

Phrased one way or another, I’ve gotten this question from various professionals who are helping me market my book. The book is about discernment, a spiritual practice generally associated with Catholicism. I want to make discernment available to people who are spiritual but not religious. So, I talk about the Divine in the context of the 12 Step “Higher Power” concept. You pick your Higher Power. It might be Nature, Ancestors, God by any name, your Higher Self. It's not anyone else’s business.

But when it comes to marketing a book, there needs to be a hook. Apparently any mention of the Divine is like grease on the proverbial pig and makes that hook hard to grab, a marketing message that much more challenging to pin down into the requisite sound bite.

There’s a reason for that. Because people talk absurd foolishness about religion, spirituality, right and wrong and any and all holy books. Take the pastor who is selling angelic protection.

Listen for the rest!

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