In this episode of The Chat, we continue our deep dive with Ellza Malok on how behavioral science is transforming marketing, leadership, and business strategy.

We discuss the predictable irrationality of human behavior, how to apply psychology in business decision-making, and the challenges mid-sized businesses face in profit optimization, succession planning, and return-to-office policies.

From fractional leadership to employee retention strategies, this episode is packed with actionable insights for business leaders looking to drive sustainable growth.