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The Chat - Juliana Pereira Breaking the B2B Marketing Myth: What Consumer Brands Teach B2B Marketers
What if everything you’ve been taught about B2B marketing is… wrong?
In this episode of The Chat, we sit down with Juliana Pereira, a B2C-turned-B2B growth leader who’s built revenue engines at some of the fastest-scaling SaaS companies. She breaks down what B2B marketers can steal from the DTC playbook - and how applying consumer marketing tactics to the B2B funnel can dramatically accelerate results.
We cover everything from attribution myths and sales/marketing alignment to pipeline velocity, SDR strategy, and the real KPIs that matter.
You’ll learn:
Whether you're a demand gen leader, RevOps strategist, or GTM marketer - this episode is packed with insights you can apply immediately.
👉 Listen now and learn how to rethink the funnel, rebuild trust with sales, and turn marketing into the growth engine it’s supposed to be.
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By ZotlyWhat if everything you’ve been taught about B2B marketing is… wrong?
In this episode of The Chat, we sit down with Juliana Pereira, a B2C-turned-B2B growth leader who’s built revenue engines at some of the fastest-scaling SaaS companies. She breaks down what B2B marketers can steal from the DTC playbook - and how applying consumer marketing tactics to the B2B funnel can dramatically accelerate results.
We cover everything from attribution myths and sales/marketing alignment to pipeline velocity, SDR strategy, and the real KPIs that matter.
You’ll learn:
Whether you're a demand gen leader, RevOps strategist, or GTM marketer - this episode is packed with insights you can apply immediately.
👉 Listen now and learn how to rethink the funnel, rebuild trust with sales, and turn marketing into the growth engine it’s supposed to be.