We never know where marketing lessons with Dill are going to go, but one thing is guaranteed - there will be takeaways that can be used in business today.

The Cherry Coke/Sega Sonic Shuttle started in 1993 and was so successful that it was repeated the following two years, 1994 & 1995. 33 markets, 1.74 million samples, 800,000 Sega Sonic game plays, and over 1 million incremental media mentions. This marketing program is an old idea that would be great in today’s world as people are starving for human touch now more than ever.

In this episode, we urge you to be creative about how you approach using physical marketing tools and where you find them - new is not always better, there are ways to bring old assets back to life that can be even more meaningful to audiences than something new.