Our guest this week is none other than noted sales expert, author, and speaker Jeffrey Gitomer, the author of the largest selling sales book of all time, The Little Red Book Of Selling, join Jeffrey as he shares his processes and the thought process understanding why people buy is billions of times more important than how to sell. After listening to Jeffrey it may just give you the YES ATTITUDE that he has trademarked. But get ready, the ideas are going to flow like water from a fire hose!