[The China Project] Niche brands are on the rise as young Chinese consumers seek their own style

<p>China Stories from the Sinica Network on The China Project brings you audio narration of the best articles and op-eds appearing in Sixth Tone, Caixin Global, Week in China, The World of Chinese, and of course The China Project. Subscribe to the podcast and you can listen to features on the go, with narrators who won’t butcher the pronunciation of Chinese names and words.</p>

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China Stories from the Sinica Network on The China Project brings you audio narration of the best articles and op-eds appearing in Sixth Tone, Caixin Global, Week in China, The World of Chinese, and of course The China Project. Subscribe to the podcast and you can listen to features on the go, with narrators who won’t butcher the pronunciation of Chinese names and words.

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[The China Project] Niche brands are on the rise as young Chinese consumers seek their own style

[The China Project] Niche brands are on the rise as young Chinese consumers seek their own style