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The China Wine Market with the Wine Lady, Cecile Israel Part 2: How wine marketing and consuming differ from the West’s
France-born Cecile Israel, “Ceci The Wine Lady,” expands upon her experiences starting a wine marketing firm in China. In this episode, she explores the importance of branding and influencers, China’s domestic wine industry, the country’s pragmatic approach to doing business, wine pricing, why “wine” may not really be wine, how wine consumption practices differ from the West’s, wine pairing, dominance of online wine buying, and etiquette at restaurant meals.
Highlights:
{01:14} Key elements that determine success in the wine business
{07:22} Management styles differences between Chinese companies and French companies?
{14:52} Chinese wine consumers differ from French Wine consumers?
At age 15, Ceci entered Paris’ famous Hospitality School. She discovered the fantastic world of wine and literally fell in love with it. She loves wine and for her, it is a human product that evolves with time.
No one can master wine; there is always so much to learn and be surprised about. However, Ceci much disliked the way Wine was taught, with its complexity and elitist nature. To her, wine is about conviviality and social life! We consume wine with friends, at restaurants, to pair with dinner, over parties, celebrations, with our love, or just alone after a long day of work…
Ceci continued her international journey in hospitality management working in marketing, finance, and business strategy in famous hotels and restaurants, after a Degree at Institut Paul Bocuse and an MBA at ESSEC Business school. During all that time, she always kept some idea in mind to market wine more accessible.
From virtual tables with RFID tags to smart wine labels, Ceci always got ideas and a strong desire to lead new wine experiences, more easily and fun! She was looking to the US market, and then China! China is booming and soon becoming the second wine market worldwide, but consumers are totally neophyte but interested to discover more to select their wine, taste, and enjoy.
Cici produced and launched innovative multisensory smart wine labels to ease wine selection. It ended up being also perfect for wine events.
Connect with Cecile Israel:
LinkedIn: https://www.linkedin.com/in/cecile-israel/
Website: http://easybacchus.com/ -
Blog: http://cicithewinelady.com/blog -
Email: [email protected]
View all episodes
By Philip AuerbachFrance-born Cecile Israel, “Ceci The Wine Lady,” expands upon her experiences starting a wine marketing firm in China. In this episode, she explores the importance of branding and influencers, China’s domestic wine industry, the country’s pragmatic approach to doing business, wine pricing, why “wine” may not really be wine, how wine consumption practices differ from the West’s, wine pairing, dominance of online wine buying, and etiquette at restaurant meals.
Highlights:
{01:14} Key elements that determine success in the wine business
{07:22} Management styles differences between Chinese companies and French companies?
{14:52} Chinese wine consumers differ from French Wine consumers?
At age 15, Ceci entered Paris’ famous Hospitality School. She discovered the fantastic world of wine and literally fell in love with it. She loves wine and for her, it is a human product that evolves with time.
No one can master wine; there is always so much to learn and be surprised about. However, Ceci much disliked the way Wine was taught, with its complexity and elitist nature. To her, wine is about conviviality and social life! We consume wine with friends, at restaurants, to pair with dinner, over parties, celebrations, with our love, or just alone after a long day of work…
Ceci continued her international journey in hospitality management working in marketing, finance, and business strategy in famous hotels and restaurants, after a Degree at Institut Paul Bocuse and an MBA at ESSEC Business school. During all that time, she always kept some idea in mind to market wine more accessible.
From virtual tables with RFID tags to smart wine labels, Ceci always got ideas and a strong desire to lead new wine experiences, more easily and fun! She was looking to the US market, and then China! China is booming and soon becoming the second wine market worldwide, but consumers are totally neophyte but interested to discover more to select their wine, taste, and enjoy.
Cici produced and launched innovative multisensory smart wine labels to ease wine selection. It ended up being also perfect for wine events.
Connect with Cecile Israel:
LinkedIn: https://www.linkedin.com/in/cecile-israel/
Website: http://easybacchus.com/ -
Blog: http://cicithewinelady.com/blog -
Email: [email protected]