Why do you think complex offers are better? How did Chipotle’s offers drive almost 50% of sales? Are Chipotle’s offers really about deals...or something else entirely?

In this episode, learn more about:

-- Why your ICP isn’t your Lighthouse Client.

-- How founders overlook this shift in prospecting.

-- If you’re selling a thing, you’re making a fast-food mistake.

-- The “vegan test” your offer is failing.

-- What Chipotle understands about offers that most founders miss.

GO DEEPER

-- Episode 5: The $100k Trap

-- Episode 17: The High Ticket Offer Lie Everyone Believes

-- Episode 29: Little Red Cup Economics

-- Episode 22: Offer Fatigue

-- Follow Ken on LinkedIn

-- Read Ken’s weekly briefing

WORK WITH ME

If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm