Steve and Pacha reveal a major behind-the-scenes project: The Chiropractic Manifesto. It’s an attempt to give the profession a clear narrative it can finally stand on. They discuss why most practices have values on paper but no unified message in the real world and why the public stays confused as a result.

They wrestle with the central question: what exactly should the profession be promoting? The word chiropractic, the act of correcting vertebral subluxation, or the promise of better human potential?

The episode ends with an invitation to help refine the manifesto and define a shared purpose that principled chiropractors can genuinely agree on.