Shortcast over Coffee

The Chitale Bandhu story : Going global with Indian sweets and Bakarwadi and ft Indraneel Chitale


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Today, I'm thrilled to have Indraneel Chitale join me. Indraneel is the managing partner of Chitale Bandhu Mithaiwale, a company with an annual turnover exceeding 200 crores, based out of Pune, India. The Chitale story began over 60 years ago when Late Shri Bhaskar Ganesh Chitale started a small milk business in Sangli district. Indraneel represents the fourth generation of the Chitale family, which has propelled this business to remarkable heights.

Thanks to their unwavering focus on quality and exceptional service, the Chitale brand enjoys immense popularity across India and is exported globally to countries such as the US, Europe, and Australia. With his innovative ideas, Indraneel is steering the family legacy toward new horizons.

In this episode, I delve into how Chitale became the household name it is today, the challenges encountered while building a multi-crore brand, and Indraneel's perspectives on international expansion and quality control.

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