<p>Richard Shotton’s <em>The Choice Factory</em> reveals how 25 behavioural biases impact everyday choices. We summarise key examples, from pricing quirks to perception tricks, so you can decode buying behaviour and make smarter decisions (whether you're selling or shopping).</p>

Richard Shotton’s The Choice Factory reveals how 25 behavioural biases impact everyday choices. We summarise key examples, from pricing quirks to perception tricks, so you can decode buying behaviour and make smarter decisions (whether you're selling or shopping).

The Choice Factory: 25 Biases That Shape Your Decisions

Welcome to Summary State, the podcast that distils the world’s most influential books into bite-sized episodes.
Whether it’s psychology, business, fiction, or self-help, we go beyond the blurb to bring you the key takeaways, fast.
If you want clarity without the clutter, insight without the effort, this is your go-to listen.
New episodes weekly.
Just press play.

Education

Welcome to Summary State, the podcast that distils the world’s most influential books into bite-sized episodes. Whether it’s psychology, business, fiction, or self-help, we go beyond the blurb to bring you the key takeaways, fast. If you want clarity without the clutter, insight without the effort, this is your go-to listen. New episodes weekly. Just press play.

Share The Choice Factory: 25 Biases That Shape Your Decisions

Sign up to save your podcasts

The Choice Factory: 25 Biases That Shape Your Decisions

The Choice Factory: 25 Biases That Shape Your Decisions