If you're planning to sell your Southeast Idaho home this year, there's one competitor you might not be thinking about, and it's not the house down the street. Builders are active across the area, and more new homes are hitting the market in the exact price ranges most sellers live in. In this video, I break down how new construction is reshaping the market for sellers, the one pricing mistake that sends buyers straight to a new build, and the advantages your home has that a builder can't replicate. Watch my video before you list, so you go to market positioned to win.