In our third installment, Danny Edwards (Co-Editor of SHOTS) speaks to Matt Gay (Creative Director at adam&eveDDB) and Si & Ad (Directing duo at Academy) about the pressure of Christmas advertising through the years and how brands have changed up their commercials to keep up with the ‘John Lewis Effect’. 

Artwork produced by Michael Lenz.

A Factory Originals Production.

References:

John Lewis & Partners 

John Lewis & Partners - all Christmas adverts

Kohl’s - Reindeer

Argos Christmas - Dummer Girl

Currys Christmas x Jeff Goldblum

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