What do you "normalize?”

The word "normalize" has become popular in recent years. It's used to argue that certain behaviors should go from questioned or challenged to widely accepted.

And when you normalize something, by definition you abnormalize something else. "Normalize self care" is a common refrain, which also means questioning or criticizing self-care would be abnormalized.

This is how culture is created.

April 10, 2025

Originally published May 15, 2023

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