In today's episode, we dive into a rarely discussed but crucial topic in our industry: What Makes a Great Salesman. Discover how to win even when the odds are stacked against you.

We explore two key areas the Boutique Cigar Association (BCA) will be addressing head-on. Learn how mastering the unknown can significantly improve every aspect of your company.

Tune in and elevate your sales game with insights that can transform your approach. We hope you enjoy this enlightening discussion!

Listen now! Enjoy.