As a business owner, you will be told that it's important to find your ideal customer. Niche down and work with them because that positions you as the expert. It helps you make more money. All of these things are true, but one thing people fail to mention is that business is never really smooth sailing. There are times when you're not going to have anybody to work with, including your ideal customers.

What do you do? You have a service to offer, no money coming through, and the wrong profile of clients requires your service. How do you survive in that situation?

There is the ideal situation where you work with your ideal preferred customers, but realistically, as a small business, it's not always going to be like that. Let's be real: what do we do in those situations?

With or without you energy is the point in your business where you are not desperate for business or revenue. With or without certain clients, you will be fine. And, that is because you are oversubscribed; you have a lot of people lining up to do business with you.

Getting to this point means you do not have to take on terrible clients; clients who don't value your work, clients who are cheap but demand the most.

In this episode, we discuss the three frameworks on which each business is built and how a business can only function on a maximum of two. The frameworks are:

• Speed
• Quality
• Price

Every business operates on these frameworks but can only operate with a maximum of two at a time.

The conversation in this episode talks about how people spend money on things that they value, regardless of what the price point is.

If your potential customers are not buying from you, it's not because what you do is not important or that you're not good enough. It's just that they haven't placed as much value necessary on your service.

There are statistics that show that the faster you respond to a potential client, the higher your chances of converting them to actual clients. Money loves speed and if you are going to make more money as an entrepreneur you have to improve on how quickly you respond to people in need of your service. Your competitors who probably don't do as good a job as you, are taking potential customers from you because they respond faster than you.

Piggybacking off the last Episode, in a world where AI agents not run businesses, humans, who are largely emotional need connection. These emotional connections with your potential clients gives you the opportunity to show the value you offer, sell the vision, amplify their emotional desire and end up making more money

In a world where Artificial Intelligence has become the order of the day, people still need human interaction. As a business owner, it is important to use AI systems to streamline your workflow, but it is more important that you give your clients the human interaction that they desire.

Every global brand has loyal costumers who stand by that brand all day everyday. But until you and your business become that global brand you have got to always show up for yourself and your brand. You have got to promote yourself in ways nobody will. Be your biggest cheerleader

I did not know that I could say "No" to working with clients. I have realized that not every body who wants to work with you is your ideal client and it's okay to turn them down. If you end up taking every offer that comes your way, you'll end up burning out or you'll do work that you're not proud of.

Price anchoring is a negotiation strategy that psychologically puts buyers and sellers in a particular price range for what the cost of a product or service is. If the seller states their price first they have set an anchor on what the buyer will pay, if the buyer states the price they are willing to pay they seller has been psychologically boxed into how much they can receive.

In this episode, find out how I got boxed into taking a lower fee for my service and learn how to use price anchoring to your advantage.