Most people think of the circular economy as about recycling, plastic bans, or just a trendy sustainability buzzword. But it has become much bigger than that. Circularity is quietly transforming how companies design products, develop strategy, and even measure profitability.

This episode explores the origins of circular thinking, from Kenneth Boulding’s “Spaceship Earth” concept in the 1960s to contemporary boardroom strategies. It discusses why governments, investors, and businesses are turning to circular models, and what this shift means for leadership, transformation, and the future of capitalism itself.

If traditional linear growth was about extraction, then circular growth is about regeneration. And the businesses that adapt first may be the ones that win big and define the next economy.

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