Welcome back to another episode of "Accelerate Your Business Growth." I'm your host, Diane Helbig, and I am thrilled to have a returning guest on the show today. Joining us is Kevin Donlin, a marketing advisor and copywriter with over 25 years of experience in the industry. Kevin is known for achieving impressive sales gains for his clients, and he's here to share his expertise on a powerful concept he stumbled upon a couple of years ago, which he calls "client cloning." In today's episode, Kevin reveals the six elements of client cloning, starting with the vital first step of retention.  Visit Client Cloning Systems and mention my name (Diane Helbig) to get the kit.

Kevin Donlin has been in marketing since 1994, when he may have sold the first ebook online. The former webmaster for FedEx.com, he’s a marketing advisor and copywriter for clients nationwide, delivering sales gains of over $1 million on multiple occasions. The author of 3 books on marketing, he’s been interviewed by ABC-TV, Fox News, NBC-TV, CBS Radio, The Wall Street Journal, Fortune, Entrepreneur and many others.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

Quote: "You know, I have no idea why everyone's interested in new clients. We don't need new clients. We should have built-in growth from existing clients if we're doing our job correctly."

— Kevin Donlin 00:01:49

Client Cloning: "So stop the churn. One simple way to do this, and please don't think this is too simple to try, is showing appreciation with a thank you note or a welcome box to new clients."

— Kevin Donlin 00:05:17

"Reactivating Inactive Clients: It's basically just asking an open ended question. It's a yes no question, but you're just trying to jump start that conversation that has gone dead. This little nine word email...can start conversations with inactive leads and it produces new conversations that lead to revenue."

- Kevin Donlin 00:13:57

Learn more about your ad choices. Visit megaphone.fm/adchoices