The Client Converter Podcast

In this episode Michael and special guest, Jennifer Sunnerton of Moko Media, discuss how to pivot careers and take the plunge into Entrepreneurship. From diving in with no sales experience to why it’s crucial to selectively choose your clients from the jump, Michael and Jenn walk through the ups and downs of starting a digital agency and how pivoting your career can change your life.

The bottom line is this – it is possible. Learn how being in the entrepreneurship trenches can transform you, why you should be selective of your clients from the beginning, and how it’s never too late to pivot.

In this episode, Michael chats with digital course creator, Zach Spuckler about earning six figures in his twenties with digital courses. Learn how Zach is disrupting this industry with his prices and his digital course content.

Are digital courses on the way out? Is it better to price high or low? How do you deal with course creator burnout?

These are all questions covered in today’s episode of The Client Converter.

In this episode, Michael discusses his takeaways from the recent 7 figure launch he ran for a client, and how learning from past launches was an invaluable asset that allowed him to make this launch his most successful yet. Michael will walk you through his top tips for making your next product launch successful and profitable.

You’ll learn:

The tools and preparation needed to get your launch off the ground

How to leverage the power of Youtube and Display networks on Google Ads to acquire the right leads

How taking advantage of these underutilized tools can help you beat the cost per conversion of Facebook ads.

The tools in this episode will help you put your next product launch in a position to succeed with a special offer at the end for anyone interested in learning more about Google Ads.

So, without further adieu, we hope you enjoy the episode.

There are 8 specific areas every service-based business must address in order to get the most out of online marketing.

This show has been specifically designed for businesses that offer professional services to local residents and companies. So, whether you’re just getting started in marketing services or already generate 1-5 million in revenue and wish to improve by 20 – 30% – this episode is for you.

In today's show Michael breaks down common mistakes business owners make when following up with client meetings, how to mediate extra work, and the importance of properly managing client follow ups.

If you are a Doctor, Attorney, CPA, or any sort of professional selling services within a 20-mile radius of your office and would like to generate more business – this show is for you.

In this show, you will learn.

If Google Ads are Better than Facebook Ads

Should you continue your Facebook Ads or Stop Them

How Google Search can help any business grow

A secret weapon on the Google Network that almost ZERO business professionals are using.

In today's show Michael sits with former Entertainment Executive Jeff Stein who now consults business executives and actors how to get what they want, by getting honest about WHAT they want and WHY they want.

Today Michael Alaniz sits with Peare Media founder, Kristen Hinman to discuss the world of PR and how any business can generate PR using a 3-step approach.

In today’s episode we’re debunking one of the most common myths when it comes to your business: the idea that free consultations generate more business.  From why giving away your services for free can result in fewer quality conversions to how to effectively leverage your consultation services, this episode will walk you through how to use consultations to generate income and quality conversions.

In our first episode, we want you to ask yourself if YOU are a client converter. If you’re tired of playing the “numbers game” with your sales & marketing goals - and want to start learning the timeless principles of profitable custom acquisition - then join me as we discuss the craft of client conversion…. and transform YOU into a Client Converter.