In this week's episode Coaches Val and Ani look at the importance of production within the salon, reminding Stylists that the client is NOT the Artist. The client may have an idea of what they want, but it's the Stylist's job as an Artist to know what will look best.

In This Week's Episode.....PRODUCTION

Point #1: The Stylist Dilemma

QUESTION: How do you feel about your current business and marketing?

Point #2: BMS INTENSIVE vs BMS CONVENTION

QUESTION: What has your experience with hair classes been?

Point #3: Perspective of Significance

Point #4: Strategic Seduction

QUESTION: Where have you been seduced in your life?

Point #5: Stage 1: Communicate Message

QUESTION: How are you communicating a message to your clients?

Quote of the Week:

"You put yourself out there and people will come to you based on that. You don't have to be a celebrity in LA to get people to sit in your chair. You just have to be able to communicate a message."

-- Danielle White

"We are out to get results for everyone. We found this [BMS] is the most effective way to do it. Hands on training and then put some tension and competition with it. Everyone thrives. "

-- Valerie Plunk

"I talked to a lot of the students at the cocktail party and they said 'This [BMS] is nothing like what I expected. This is what I never knew was missing in all of my training. I didn't know this is what I needed and wanted... until I got it.' "

--Anianne Rivera

Stay Tuned for Next Week's Topic....PROFIT