What happens from your client’s perspective after the contract is signed? What is your onboarding process like?  What do you do to stay connected to the client, aside from presenting deliverables?  Are you working to continue your relationship with them in the future – as a renewal with a long term contract or as a potential referral partner? Often we focus on the client journey, beginning with how you first get seen by a client and ending with a signed contract and payment.  This longer view is the “The Client Lifecycle.”  It has many different stages and each stage can have a massive impact on your business.  Today I'm joined by $ix Figures Lab coach, Elizabeth Cook, as we explore the many stages of client interaction.     

586: The Client Lifecycle

Host Natalie Eckdahl, MBA is a coach to high performing women. She is married with three children ages 7-20. Natalie helps women entrepreneurs own their role as CEO through her business trainings, on air coaching calls and expert interviews. Learn how to master your mindset, grow as a leader, refine your strategies, build your team and gain visibility in your industry. Natalie is also an expert in outsourcing at home and at work.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Management

Entrepreneurship

One of the most painful places to be in business is when you have lost all forward momentum.  You look at your pipeline for clients and it is empty.  This is especially challenging to navigate after you lose an important client, several proposals get rejected or it feels like everyone is 

625: Don’t Lose Momentum in Your Business

Let’s diagnose whether or not you have a sales problem in your service based business.  Sales is an umbrella term for a function in your business that has many facets. Are you struggling more to get leads or to convert leads you have into clients? 

624: Do You Have a Sales Problem?

The most common area new clients rank as needing 

623: Do You Have a Marketing Problem?

The fresh energy of Spring is blooming all around me and it has made me excited to set some very big goals for 

622: Dive into Q2 with a Six Week Sprint

Have you noticed that the longer you do the same type of work, the more efficient you get? That is why charging hourly or selling a package of hours starts to feel less great over time. We teach our clients to create either a monthly or a high ticket project business model based on the deliverables not based on the number of hours it takes  This works especially well for consultants, marketers and financial professionals. Elizabeth joins me in this episode and we discuss the four stages of the Retainer Roadmap and how you can specialize your services and uplevel your clients. We will share common concerns as well as examples of how the Retainer Roadmap will help you scale your business to offer a package of value instead of a package of hours.    

586: The Client Lifecycle

Download our free app to listen on your phone