Why your ideal customers are not noticing you today?

Your ideal customers are not noticing you today because you are just like others. You don't provide quick value to your leads in the first interaction. You do provide them some passive content in the form of blogs or webinars which actually gives them a lot of gyaan but not the real value upfront. In your later interactions, you become too salesy which unfortunately takes them away from your brand.

Let’s resolve this problem in this episode. Let us go to the Next Level of Content Marketing which will be help you stand out and win the hearts of your ideal customers.

After the successful launch of our Newsletter “The CLO Journal” with 2100+ subscribers, we are delighted to launch this Podcast “The CLO Talks”.

In the last episode, we found out the problems with a typical old styled sales funnel, How we should forget Sales Funnels as they focus only on customers, which only means Revenue to many, and start focusing on ALL Stakeholders, which in reality is focusing on your BUSINESS. You must Use Learning Funnels in this digital era to scale up your business. Yes, it is possible. In fact anything is possible today with AI coming in picture and growing stronger and stronger.

In this episode, let’s talk about how we should look at AI. It has been taking baby steps for last 30 odd years but suddenly in last 5 months, with ChatGPT coming in, it has take a really BIG leap. Suddenly it looks like real AI. Let’s talk about how we should look at AI in this episode.

Let's discuss about the Pros and Cons of AI on our businesses, societies and ourselves and how we should deal with it! How we should approach AI to start with.

Should we fear it like a monster or embrace it like a Genie?

After the successful launch of our Newsletter “The CLO Journal” with 2100+ subscribers, we are delighted to launch this Podcast “The CLO Talks”.

In the last episode, we found out how to How to prevent business failure, by Identifying early symptoms of potential harmful problems, i.e. symptoms should you look for to avoid any major problem that might pop up in future. Find out early signs will help you take actions proactively so that your organization runs smoothly.

In this episode, let’s re-look at the CORE and find out How exactly are we going to use Learning for REAL Business Outcomes.

We have covered a lot of ground by now. Let's recap.

We started with our goal of using learning for REAL business outcomes few weeks back. We then launched our Corporate OutLearning Practice (COP), Explored the future trends and found out their impact on our business model, found out our new competitive advantage/s and built our new Capability Model which led us to create our own Corporate Playbooks for all our identified Core Capabilities. We then did the Troubleshooting of our Organization to find out where our existing things are broken and how we can work on them using Learning.

We have surely covered a lot of distance.

But our job will not bear fruits unless we convert all this into our Learning Funnels.

Hence, in this episode, we will learn about Learning Funnels so that we institutionalize them and use them to scale up your business.

After the successful launch of our Newsletter “The CLO Journal” with 2100+ subscribers, we are delighted to launch this Podcast “The CLO Talks”.

In the last episode, we found out how you can Make your Company, A GREAT COMPANY! How we can copy the BEST practices from sports and build Corporate Playbooks, what corporate playbooks should cover and what are the different types of playbooks that you can create.

At the least, you should build extremely comprehensive Corporate Playbooks for all your identified Core Capabilities! That will surely help you take one step ahead to make your company a GREAT Company.

We have covered a lot of ground by now.

In this episode, let’s take a step back. Because we have been working on future trends, their impacts on our business model, our strategy to counter them, but while doing all of this our company is still running. Knowingly and unknowingly, we are already committing some mistakes and few of them, might harm us in future.

Hence, in this episode, we will identify early symptoms of potential harmful problems. What symptoms should you look for to avoid any major problem that might pop up in future? We will find out early signs will help you take actions proactively so that your organization runs smoothly.

After the successful launch of our Newsletter “The CLO Journal” with 2100+ subscribers, we are delighted to launch this Podcast “The CLO Talks”.

In the last episodes, we found out the impact of external trends on your business model, identified key capabilities that will make your company outperform. These Capabilities will be nothing but your Competitive Advantage.

We also learnt how to build those capabilities into your organization so that you can deliver your competitive advantage on the ground. To make this systematic, we learnt how to build a Capability Model for your organization. It is going to help you manage your capabilities much better, focus on Core Capabilities and avoid spending unnecessary energies on capabilities which should be outsourced.

In this episode, let us go to the next step and find out how we can institutionalize execution of these business capabilities and make your company a GREAT COMPANY.

After the successful launch of our Newsletter “The CLO Journal” with 2100+ subscribers, we are delighted to launch this Podcast “The CLO Talks”.

In the last episode, we found out the impact of external trends on your business model, identified key capabilities that will make your company outperform. These Capabilities will be nothing but your Competitive Advantage.

In this episode, we will go to the next step. We will learn how to build those capabilities into your organization so that you can deliver your competitive advantage on the ground. To make this systematic, we will learn how to build a Capability Model for your organization. It will help you to manage your capabilities better, focus on Core Capabilities and avoid spending unnecessary energies on capabilities which should be outsourced.

Don't worry about the jargons. We will simplify it for you in this podcast with simple examples.

After the successful launch of our Newsletter “The CLO Journal” with 2100+ subscribers, we are delighted to launch this Podcast “The CLO Talks”.

In the last episode, we started to learn on how to find your NEW Competitive Advantage to not only survive but lead in this tsunami of digital disruptions.

The approach was to zoom out, look at our business from the top and find out things that are changing and how they are impacting our business.

Considering this is extremely tricky and a lot of things are on our plate here, we will explain a bit more about finding your NEW Competitive advantage in this episode as well.

We will learn about the business model canvas, explore the step by step process to find the impact of external trends on your business model and finally learn how to convert that knowledge to find your NEW Competitive Advantage with a simple example.

After the successful launch of our Newsletter “The CLO Journal” with 2100+ subscribers, we are delighted to launch this Podcast “The CLO Talks”.

In the last episode, we learnt about Corporate L&D, what it consists of and I hope you have also given the test and found out “How mature your existing L&D is”.

Our goal now will be to make it better.

In this episode, We will find out how to survive in this age of Digital Disruptions. We will zoom out and look at your business from the top and learn how to find your NEW Competitive Advantage and not only survive but lead in this tsunami of digital disruptions.

After the successful launch of our Newsletter “The CLO Journal” with 2100+ subscribers, we are delighted to launch this Podcast “The CLO Talks”.

As discussed last time, I hope you have launched your Corporate OutLearning Practice i.e. COP Team with active participation from your business heads. In future episodes, we are going to cover step by step detail processes on what should be done by your COP Team members.

In this episode, Let's start with the first step. Let’s find out where we are currently placed. Let's do the baseline assessment of how mature our existing L&D is.

Here is the link for the same :

https://getaconnect.in/courses/4-steps-to-scale-up-your-business/lessons/step-4-training-and-development/todos/ld-assessment-for-your-organisation/

After the successful launch of our Newsletter “The CLO Journal” with 2100+ subscribers, we are delighted to launch this Podcast “The CLO Talks”.

Last time we talked about TWO major reasons why companies fail. We took an input from them and designed our Explore and Exploit principle which is going to act as a Rule of Thumb for us. Whenever we are to take any decision (learning related or anything in general), we are going to ask this question to ourselves,

Is this going to help me 'explore or exploit' something?

If the answer is yes, then only we will go ahead.

In this episode, let’s now look ahead in this journey to Re-vitalize your L&D. Let's have a plan of action now to use learning for real business outcomes. We don't want L&D as a cost center from now on. and to change that we need to Re-position our L&D like R&D. For that, we need to launch our own Corporate OutLearning Practice. Let’s understand what it is today.

After the successful launch of our Newsletter “The CLO Journal” with 2100+ subscribers, we are delighted to launch this Podcast “The CLO Talks”.