The Cloudcast

The Cloudcast #354 - Prepping for a Product Launch

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Aaron and Brian talk about some of the behind the scenes details on product launches - both new products and on-going updates.

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    • Show Notes

    Topic 1 - Topic 1 - Let’s start with the basics. What’s the typical checklist before a product launch?
    • Timeline and schedule (New Product Introduction (NPI) Checklists/Supply Chain aspects)

    • Multiple groups (internal & external) involved

    • Early customer involvement and feedback

    • Go-to-Market (GTM) planning
 • Multiple Transfers-of-Information (TOI’s) end to end

      • Topic 2 - The product is ready to go to market. How much “stuff” has to be created for all the groups that might care about the product?
      • Documentation & Message Guides

      • Pricing Models (and SKUs)

      • Field Training

      • Customer Training

      • Support Training

      • Sales and Technical content

      • Demos

      • Press and Analyst Content

      • Competitive Content
        • Topic 3 - What do you consider a successful product launch?

        Topic 4 - How have product launches changed over the years, for things you’ve worked on?

        Topic 5 - What are some commons mistakes you see companies make with launches?

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