Aaron and Brian talk about some of the behind the scenes details on product launches - both new products and on-going updates.

Topic 1 - Topic 1 - Let’s start with the basics. What’s the typical checklist before a product launch?

Topic 2 - The product is ready to go to market. How much “stuff” has to be created for all the groups that might care about the product?

Topic 3 - What do you consider a successful product launch?

Topic 4 - How have product launches changed over the years, for things you’ve worked on?

Topic 5 - What are some commons mistakes you see companies make with launches?