AI can spit out a flawless marketing strategy in three seconds flat. What it can't do is tell you when to trust your gut in the room. That's exactly what this episode of CMO Therapy gets into.
Lucy is joined by the brilliant Roopa Ramaiya, who's gone from Canary Wharf banking to Barcelona fintech to construction tech, and never once stuck to one lane. Together they get into the messy, honest stuff: career pivots, moving into industries you know nothing about and why "must have industry expertise" on a job spec might just be code for fear.
Roopa doesn't hold back either. As she puts it, "industry expertise is often a proxy for fear." Ouch, but also... true.
They talk judgement, commercial instinct, reading the room and why the best CMOs aren't the ones who've mastered one industry, they're the ones who can walk into a new one and get credible, fast.
If you've ever felt the fear of jumping ship, this one's your permission slip.
Music clip by Filo Starquez, Divergence