Today on CMO Weekly, we're thrilled to be joined by Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, where he's been steering the brand to new heights since 2020. With an impressive career that spans iconic names like Gap, Abercrombie & Fitch, Calvin Klein, and Speedo, Craig has shaped the marketing strategies of some of the world's most significant retail and fashion brands. From launching campaigns that have defined generations to pushing the boundaries of brand engagement, Craig has seen it all and led the charge at every step. Today, we're diving deep into how Craig, a true pioneer, continues to redefine what it means to be a marketing leader in a fast-changing retail landscape.