Data runs everything. If you can harness it through qualitative and quantitative research, you'll win. Listen in as Josh Cole, CMO of Sky Zone, takes me through how proper research works.

The CMO of Sky Zone Knows Data (Josh Cole)

Right before the pandemic hit I started an agency and holy mother of god, I didn't know what I was in for. There is so much inherent drama in starting a business, particularly a creative agency. The competition is insane. The overhead is high. Client retention is a joke. So I figured I'd share my story as it unfolds to show you what it's like to start your own thing. And of course, what not to do.

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The CMO of Sky Zone Knows Data (Josh Cole)

The CMO of Sky Zone Knows Data (Josh Cole)