The average tenure of the chief marketing officer is just half of that of the CEO. And yet the CMO is expected to perform more functions than ever before.

 

How can executives who fill these critical positions be ready for the challenges ahead, and what skills do they need to stand strong and stand out?

 

Links

Be sure to check out other major stories from the February 27th edition of The Full Monty newsletter:

• One area CMOs might not be in charge of is employee engagement — an essential ingredient for effective business transformation.

• In this harried, on-demand, commodity-driven era, brand loyalty is one of the most discussed areas of marketing. What do you need to nail brand loyalty? It used to be convenience, price or even service that was highly prized. Now it turns out it's trust. Specifically a brand's trustworthiness around safeguarding and respecting customer privacy and personal data.
• Mark Cuban doesn't think that finance is the future. In fact, he recommends college students focus on liberal arts degrees, because our automated, data-driven future will require more free thinkers.

  Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

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