In this episode, Amy Halford, CMO of Thrive Pet Healthcare, shares how she’s redefining pet healthcare marketing by blending trust, innovation, and customer-centric strategies.

From building emotional connections with pet owners to leveraging digital transformation, Amy reveals the unique challenges of marketing services over products, lessons from her time at Best Buy and General Mills, and how Thrive is shaping the future of veterinary care.

If you’ve ever wondered what it takes to build a trusted brand in the healthcare industry, this is the episode for you.