What makes a co-founder partnership successful? And why do so many of them fail?

Many agencies are started by business partners with a shared vision for what an agency can do. But somewhere between starting the agency and managing its success are a host of complex issues that make sustaining the partnership hard.

What are the most common mistakes agency co-founders make? And what guidelines should they set at the start of the relationship to help it survive through good times and bad?

Nick Herinckx is an executive coach who works with business leaders on everything from creating shared values to mitigating conflicts. He talks about how agency owners can succeed through the natural ups and downs of building and managing their business.