The CO1 Show

Start here → Build your Category of 1: https://categoryof1.co/

Episode 100 | Committing to the Hardest Year of My Life: Choosing a Mission That Matters

Brock Painter shares the deeply personal story that shaped his mission, announces his goal of completing the world's biggest endurance races in a single year, and introduces the three principles that have transformed his life: Clarity, Calibration, and Commitment. It's a conversation about expanding your capacity, serving others, and choosing a mission that's bigger than yourself.

🔗Connect with Brock:
https://www.instagram.com/brockpainterofficial/

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00:00 – Why I've Been Quiet

02:30 – The Story Behind My Running

05:10 – Announcing the Infinity Stones Challenge

07:45 – Why Physical Fitness Changes Mental Health

09:15 – The 3 C's: Clarity

11:20 – Calibration & Self-Sabotage

18:05 – Commitment Changes Everything

20:05 – "We Don't Die in the Chair"

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About The CO1 Show:

If you're done competing, done shrinking to fit a mold, and ready to stop letting someone else set the bar for your life, keep listening. Most people spend their whole life trying to be better than someone. 

A Category of 1 spends their life becoming more of themselves. Your story. Your experiences. Your edge.

We interview high performers and entrepreneurs who have done just that. Their stories and how they did it.

What's on your mind? Make it our next episode!

Start here → Build your Category of 1: https://categoryof1.co/

Episode 99 | Set Bigger Goals: Becoming the Person Capable of Achieving Them

Max Oliver joins Brock Painter for a conversation about setting goals that demand more from you. From HYROX and ultramarathons to entrepreneurship, leadership, marriage, and raising three kids, Max shares why he intentionally chooses challenges that force him to change. They talk about separating achievement from identity, making decisions faster, learning from coaches and mentors, leading instead of managing, and becoming the version of yourself capable of building the life you actually want.

🔗Connect with Max:
https://www.instagram.com/maxjoliver_/

🔗Connect with Brock:
https://www.instagram.com/brockpainterofficial/

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00:00 — Meet Max Oliver

07:04 — Why Chase Hard Goals?

11:31 — Goals Can't Fix Identity

14:13 — The Cost of Indecision

19:48 — Your Almighty Version

25:05 — Building Real Confidence

37:34 — Business, Mentors & Coaching

53:00 — Leading Your Life Intentionally

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About The CO1 Show:

If you're done competing, done shrinking to fit a mold, and ready to stop letting someone else set the bar for your life, keep listening. Most people spend their whole life trying to be better than someone. 

A Category of 1 spends their life becoming more of themselves. Your story. Your experiences. Your edge.

We interview high performers and entrepreneurs who have done just that. Their stories and how they did it.

What's on your mind? Make it our next episode!

Episode 98 | Emotional Freedom: Building Success Without Losing Yourself

Brock sits down with his brother Cole Painter to talk about the freedom we rarely measure. From entrepreneurship and perfectionism to wellness, grief, family, and rebuilding confidence, Cole shares how his definition of success shifted from owning the whole pie to creating more space for the things that make him feel alive. Together, they explore how to keep pursuing ambitious goals without losing yourself in the process.

🔗Connect with Cole:
https://www.instagram.com/j.colepaint/

🔗Connect with Brock:
https://www.instagram.com/brockpainterofficial/

_______________________

About The CO1 Show:

If you're done competing, done shrinking to fit a mold, and ready to stop letting someone else set the bar for your life, keep listening. Most people spend their whole life trying to be better than someone. 

A Category of 1 spends their life becoming more of themselves. Your story. Your experiences. Your edge.

We interview high performers and entrepreneurs who have done just that. Their stories and how they did it.

What's on your mind? Make it our next episode!

Start here → Build your Category of 1: https://categoryof1.co/

Episode 97 | Building a Business Without Sacrificing Your Family: Winning at Home First

Brock sits down with Jesse Gale, who shares the lessons that shaped his life as an entrepreneur, husband, and father. Together, he and Brock discuss intentional living, building a business with integrity, trusting yourself through uncertainty, creating a shared vision in marriage, and why the strongest foundations are built during life's hardest seasons.

🔗Connect with Jesse:
https://www.linkedin.com/in/jesse-gale

🔗Revive Executive Branding:
https://reviveexecutivebranding.com/

🔗Connect with Brock:
https://www.instagram.com/brockpainterofficial/

_______________________

About The CO1 Show:

If you're done competing, done shrinking to fit a mold, and ready to stop letting someone else set the bar for your life, keep listening. Most people spend their whole life trying to be better than someone. 

A Category of 1 spends their life becoming more of themselves. Your story. Your experiences. Your edge.

We interview high performers and entrepreneurs who have done just that. Their stories and how they did it.

What's on your mind? Make it our next episode!

Start here → Build your Category of 1: https://categoryof1.co/

Episode 96 | The Biggest Mistake New Entrepreneurs Make

Hunter Stutz shares the mindset that's helped him build successful businesses, trust his instincts, and continually take action without waiting for certainty. This conversation explores entrepreneurship, confidence, self-talk, environment, and why growth always starts with action.

🔗Follow Hunter:
https://www.instagram.com/hunter.stutz/

🔗Connect with Brock:
https://www.instagram.com/brockpainterofficial/

_______________________

About The CO1 Show:

If you're done competing, done shrinking to fit a mold, and ready to stop letting someone else set the bar for your life, keep listening. Most people spend their whole life trying to be better than someone. 

A Category of 1 spends their life becoming more of themselves. Your story. Your experiences. Your edge.

We interview high performers and entrepreneurs who have done just that. Their stories and how they did it.

What's on your mind? Make it our next episode!

Start here → Build your Category of 1: https://categoryof1.co/

Episode 95 | He Ran 1,000 Miles Around a Track (Here’s Why)

Mason Wright went from a 285-pound football player to running 1,000 miles around a track, all while using his platform to support single parents. This conversation explores purpose, resilience, identity, and what happens when your goals become bigger than yourself.

🔗Follow Mason:
https://www.instagram.com/buffrunner/

🔗Learn more about The Single Parent Project:
https://www.singleparentproject.org/

https://www.instagram.com/thesingleparentproject/

🔗Connect with Brock:
https://www.instagram.com/brockpainterofficial/

_______________________

About The CO1 Show:

If you're done competing, done shrinking to fit a mold, and ready to stop letting someone else set the bar for your life, keep listening. Most people spend their whole life trying to be better than someone. 

A Category of 1 spends their life becoming more of themselves. Your story. Your experiences. Your edge.

We interview high performers and entrepreneurs who have done just that. Their stories and how they did it.

What's on your mind? Make it our next episode!

Start here → Build your Category of 1: https://categoryof1.co/

Episode 94 | I Failed My Last Race: Coming Back Stronger (Race Announcement)

After getting pulled from a race and facing a panic attack, Brock shares what actually happened—and what it taught him about pressure, identity, and growth. This is a raw look at what it means to expand your capacity and face moments where you feel like you’re failing.

Watch now to see what Brock is working towards next! 👀

🔗Connect with Brock:
https://www.instagram.com/brockpainterofficial/

_______________________

About The CO1 Show:

If you're done competing, done shrinking to fit a mold, and ready to stop letting someone else set the bar for your life, keep listening. Most people spend their whole life trying to be better than someone. 

A Category of 1 spends their life becoming more of themselves. Your story. Your experiences. Your edge.

We interview high performers and entrepreneurs who have done just that. Their stories and how they did it.

What's on your mind? Make it our next episode!

Start here → Build your Category of 1: https://categoryof1.co/

Episode 93 | From Self-Improvement to Self-Healing (What Actually Works)

Ben Checketts shares what it really takes to build a meaningful brand and life—from trusting your instincts and embracing steady progress, to redefining balance and learning to become more of who you already are.

🔗Connect with Brock:
https://www.instagram.com/brockpainterofficial/

🔗Follow Ben:
https://www.instagram.com/ben.checketts/

🔗Explore Rhone:
https://www.rhone.com/

_______________________

About The CO1 Show:

If you're done competing, done shrinking to fit a mold, and ready to stop letting someone else set the bar for your life, keep listening. Most people spend their whole life trying to be better than someone. 

A Category of 1 spends their life becoming more of themselves. Your story. Your experiences. Your edge.

We interview high performers and entrepreneurs who have done just that. Their stories and how they did it.

What's on your mind? Make it our next episode!

Start here → Build your Category of 1: https://categoryof1.co/

Mitch Matthews shares how self-talk, obsession, and preparation create life-defining moments—and how to rebuild your identity when everything changes. This episode dives into confidence, resilience, and why your “excuse card” might be the very thing holding you back.

🔗Visit Flow Haus:
https://www.flowhaus.us/

🔗Connect with Brock:
https://www.instagram.com/brockpainterofficial/

🔗Follow Mitch:
https://www.instagram.com/mitchmathews10/

_______________________

About The CO1 Show:

If you're done competing, done shrinking to fit a mold, and ready to stop letting someone else set the bar for your life, keep listening. Most people spend their whole life trying to be better than someone. 

A Category of 1 spends their life becoming more of themselves. Your story. Your experiences. Your edge.

We interview high performers and entrepreneurs who have done just that. Their stories and how they did it.

What's on your mind? Make it our next episode!

Start here → Build your Category of 1: https://categoryof1.co/

If you’re working hard but still feel stuck, this episode explains why.

Brock Painter and Blake Erickson break down how bigger goals actually create more clarity, why most entrepreneurs stay trapped in their past results, and how focus—not effort—is what truly scales a business. This is a conversation about eliminating distractions, thinking differently, and building a future that actually pulls you forward.

🔗 Learn how to scale your business:
https://scaling.com/

🔗 Get the book - The Science of Scaling:
https://www.penguinrandomhouse.com/books/719766/the-science-of-scaling-by-dr-benjamin-hardy-and-blake-erickson/

🔗 Connect with Brock:
https://www.instagram.com/brockpainterofficial/

🔗 Follow Blake:
https://www.instagram.com/theblakeerickson/

_______________________

About The CO1 Show:

If you're done competing, done shrinking to fit a mold, and ready to stop letting someone else set the bar for your life, keep listening. Most people spend their whole life trying to be better than someone. 

A Category of 1 spends their life becoming more of themselves. Your story. Your experiences. Your edge.

We interview high performers and entrepreneurs who have done just that. Their stories and how they did it.

What's on your mind? Make it our next episode!