On this episode of The Directors, Dave and Cooper dig into the Super Bowl of distance running—the NYC Marathon. They discuss the controversial disqualification of Matt Choi, chat about the list of the most "tracked" athletes during the race, and explore the explosion of brand activations that happen around the race. They also dive into the economics behind organizing a world major marathon and the impact of the World Marathon Majors series. Give the episode and listen and let us know what you think.

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