AI will not raise your children. Parenting coach and LagosMums founder Yetty Williams joins The Coaching Edge Podcast to explain why. Williams built one of Nigeria's first parenting platforms in 2011, and she now works with parents and business leaders on three continents. In this episode, she tells hosts Dr. Steve Jeffs and Erwin de Grave why AI works only once you know your destination, how to spot the difference between a pivot and a distraction, and why children need context from the adults around them, not more content from a screen. Williams also shares her three E framework for intentional parenting: education, empowerment, and empathy. A grounded, practical conversation for parents, coaches, and leaders trying to raise humans in an AI-driven world.

Anna Sumara built a coaching career around one idea: the body knows before the mind does. A coach, facilitator, and Coactive Training Institute faculty member, Anna joins hosts Dr. Steve Jeffs and Erwin de Grave to explain embodied presence and why tension in the body weakens a leader's message.

Anna walks through a practice for noticing physical sensation during moments of stress, describes why she sees boundaries as physical before they are verbal, and explains the difference between a regulated and a reactive nervous system. She closes with her honest view on why coaching for deep, lasting change still needs a human being in the room, even with AI now present in the coaching field.

Ex-army officer and former corporate GM Jimmy Burroughes burned out in 2017 after 16 to 18 hour days for two and a half years straight. Nine years later, he runs a leadership consulting business teaching other leaders to avoid his mistakes.

In this conversation with hosts Dr. Steve Jeffs and Erwin de Grave, Burroughes breaks down his 80% list, a daily habit for catching burnout before burnout takes hold, and the AEIOU framework for spotting burnout signs in a team. He explains why burnout peaks in the mid-30s to early 50s, and introduces three tiers of leadership: the village fisherman, the icebreaker, and the amplifier.

If you lead people, manage a team, or coach leaders through burnout, this episode gives you language and tools to use right away.

Elaine Taylor-Klaus built a career around a question most workplaces still avoid: what happens when we stop designing everything around one type of brain? Taylor-Klaus, co-founder of Impact ADHD and the new NeuroInformed Institute, talks with hosts Dr. Steve Jeffs and Erwin de Grave about neurodivergence, parenting, and leadership.

She shares her own late diagnosis story, explains why SMART goals fail a large share of people, and gives a simple workplace fix that changes how neurodivergent employees perform. A candid, practical conversation about meeting people where they are.

Fran Fisher walked on stage in 1997 without her notes and defined coaching as a sacred space of unconditional love. The definition stuck.

Fran, MCC, helped build the ICF credentialing system. She chaired the Credentialing Development Committee and has assessed coaches since 1997.

In this conversation with Dr. Steve Jeffs and Erwin de Grave, she shares the history most coaches never hear. Two rival coaching associations merged in an Atlanta hotel room and drew straws for the name.

She also names an uncomfortable finding. When MCC candidates kept failing assessment, the assessors looked past the coaches and found the gap sat with their mentors.

AI will not run your coaching practice while you sip a drink on a beach. Colin Scotland, who heads the AI for Coaches mentorship at coaching.com, explains why the coaches getting real value from AI start somewhere unexpected: writing down who they are. He walks through context engineering, operational AI that completes tasks on its own, and why the first step toward using the technology well is knowing yourself. A grounded, human-first take on a tool most people still misunderstand.

You are the bottleneck in your own business. Elle Oren has seen it across tech giants and solo coaches alike. After years building go-to-market strategy for Microsoft, Cisco, and Equinix, Elle now helps small business owners shift from operator to owner. Your qualification is the delivery, not the solution. Build trust into the business instead of yourself, partner outward into an ecosystem, and you turn a job into an asset built to outlive you. A direct, practical conversation for any coach ready to think like a business owner.

Paul Dupuis turned around a failing operation of around 75,000 people by asking questions, not giving orders. The former Randstad India and Japan CEO joins Dr. Steve Jeffs and Erwin de Grave to share his belief: the answers are in the room. Learn his three-question approach to listening, the power of "What if," and his E5 Movement model of leadership. A practical conversation for coaches and leaders who want to lead change without pretending to know everything.

A podcast spot, a book, or a TV interview gets you noticed once. Then most experts go quiet, and the attention disappears.

Dr. Trudy Beerman has produced hundreds of expert interviews as CEO of PSI TV. She holds a doctorate in strategic leadership from Liberty University. In this episode she explains the back end most experts forget.

Visibility now decides who gets hired. Search engines and AI recommend the people who show up with relevance, recency, and repetition. Your name and message need to match across every platform, or the algorithm reads you as a stranger.

Trudy and hosts Dr. Steve Jeffs and Erwin de Grave map a clear starting point. Own your website first. Build outward from there. Play the long game, and your effort compounds.

Being a great coach will not build your business. Brooke Summer Adams learned this the hard way before she went full-time.

Known as The Coach's Coach, Brooke recovered from body image struggles through life coaching, built a six-figure business in 18 months, and now helps new coaches replace their salary and work for themselves. In this episode she names the split most coaches miss: coaching gives people what they need, while marketing gives people what they want. Two skill sets, two learning curves. She shares the three questions behind a strong personal brand and explains why the cringe of the early days is the price of entry, not a sign you chose wrong. Practical, direct, and honest about the work involved.