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June 02, 2019

The cobbler's children have no shoes and the digital marketer needs a web presence

2 minutes

I’m finally setting up my web presence.

You would think that — as a digital marketer — I would have done this long ago. But the cobbler’s children have no shoes, the graphic designer outsources her own logo, and my web presence is…cute at best.

I have finally set up a bespoke services pathway.

And I’ve finally figured out a way to continue teaching.

All that’s left is to:

create the workshop facilitation / delivery pathway

finish the standard services pathway

set up the basic Full of Greats website

clean up my main website

cross-post all of my Medium articles to their native homes

clean up my Facebook page (remove the IGTV crossposts), actually fill out all of the about, and create a banner graphic

clean up my Facebook profile timeline and optimise all of the fields

get new photos done

ask for testimonials

Thing is, this stuff eats into the actual work.

The reason the cobbler’s children have no shoes is because the cobbler doesn’t know how to treat himself as a customer.

But I want shoes.

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By Rosie Odsey