The Cogent Marketer

By The Cogent Marketer

Join The Cogent Marketer, as President/CEO of Cogensia, Brad Rukstales, and industry leaders discuss: Data, Marketing, Customer Intimacy (connecting with customers), Restaurant and Tolling Industries,... more

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FAQs about The Cogent Marketer:

How many episodes does The Cogent Marketer have?

The podcast currently has 36 episodes available.

The Cogent Marketer episodes:

July 06, 2020 37: Minute: Marketers beware: the lost months of measurement! Throw out the campaign reports – it doesn’t matter now.
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4min
June 17, 2020 36: It Ain’t All Bad! Special Guest Neil Culbertson, Founder of Growth Partners, reveals his thoughts on the future of restaurants, and what you need to do today.
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13min
June 09, 2020 35: The Cogent Marketer Minute - Statistician’s Nightmare: We are ALL Analysts NOW!
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4min
May 12, 2020 34: Minute: How do we value human life? In this episode, Brad reviews a famous clip by the economist Milton Freidman.
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5min
May 05, 2020 33: In this episode, the Cogent Marketer talks about the concept of profitability, the market price, and the role of external capital. With a surprising amount of personal revelation, Brad Rukstales discusses his point of view, and why he has NEVER accep
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19min
May 04, 2020 32: Minute: Make sure you can quantify the value of what you provide to your clients.
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4min
April 27, 2020 31: Minute: Introduction to The Cogent Marketer Minute
We like to introduce #TheCogentMarketerMinute by Brad Rukstales that provides quick insights to help you move your business from day to day activities within the realm of business, economics, marketing, consumer and technology insights. Click to Listen!
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4min
August 27, 2019 30: “Customer Experience, my *** - help please!”
The Cogent Marketer is on a rant – trying to buy products online is still a miserable, lengthy, frustrating experience in most categories, yet we are told this is the future! Listen to this 6-minute hilarious recap of a weekend experience with a few of the largest eCommerce and retailers in the country – you won’t be disappointed, and you may agree. Of course, share this with anyone else who needs to hear!
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9min
July 19, 2019 29: What is a Customer-Based Strategy?
In this episode, the Cogent Marketer discusses what it means to be Customer Focused. Beyond a general idea of what a customer wants, he discusses how to assess your success in building deep and meaningful relationships with customers.
#CustomerFocused
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23min
April 29, 2019 28: Getting Creative, with Robin Blanchette
Restaurants saw an increase in same store sales, according to MillerPulse, but traffic is down. Technology is overwhelming marketing departments across the restaurant landscape. Companies struggle to connect with consumers in meaningful ways. All this and more, as The Cogent Marketer welcomes Robin Blanchette, President and Founder of Norton Creative.
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36min

FAQs about The Cogent Marketer:

How many episodes does The Cogent Marketer have?

The podcast currently has 36 episodes available.