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The Cogent Marketer episodes
- 37: Minute: Marketers beware: the lost months of measurement! Throw out the campaign reports – it doesn’t matter now.4 min
- 36: It Ain’t All Bad! Special Guest Neil Culbertson, Founder of Growth Partners, reveals his thoughts on the future of restaurants, and what you need to do today.13 min
- 4 min
- 34: Minute: How do we value human life? In this episode, Brad reviews a famous clip by the economist Milton Freidman.5 min
- 33: In this episode, the Cogent Marketer talks about the concept of profitability, the market price, and the role of external capital. With a surprising amount of personal revelation, Brad Rukstales discusses his point of view, and why he has NEVER accep19 min
- 4 min
- 31: Minute: Introduction to The Cogent Marketer MinuteWe like to introduce #TheCogentMarketerMinute by Brad Rukstales that provides quick insights to help you move your business from day to day activities within the realm of business, economics, marketing, consumer and technology insights. Click to Listen!4 min
- 30: “Customer Experience, my *** - help please!”The Cogent Marketer is on a rant – trying to buy products online is still a miserable, lengthy, frustrating experience in most categories, yet we are told this is the future! Listen to this 6-minute hilarious recap of a weekend experience with a few of the largest eCommerce and retailers in the country – you won’t be disappointed, and you may agree. Of course, share this with anyone else who needs to hear!9 min
- 29: What is a Customer-Based Strategy?In this episode, the Cogent Marketer discusses what it means to be Customer Focused. Beyond a general idea of what a customer wants, he discusses how to assess your success in building deep and meaningful relationships with customers.#CustomerFocused23 min
- 28: Getting Creative, with Robin BlanchetteRestaurants saw an increase in same store sales, according to MillerPulse, but traffic is down. Technology is overwhelming marketing departments across the restaurant landscape. Companies struggle to connect with consumers in meaningful ways. All this and more, as The Cogent Marketer welcomes Robin Blanchette, President and Founder of Norton Creative.36 min
About The Cogent Marketer
From the publisher's feed
Join The Cogent Marketer, as President/CEO of Cogensia, Brad Rukstales, and industry leaders discuss: Data, Marketing, Customer Intimacy (connecting with customers), Restaurant and Tolling Industries,…
and more.